Job Information



CROSSMARK is a leading sales and marketing agency across North America and has been recognized by Forbes as one of Canada's Best Employers for 2021. We are currently recruiting for a Customer Business Manager role in the Calgary area. In this role, you willbe a Retailer expert and thoroughly execute Client & CROSSMARK’s Promotional and Business plans. As well, grow our Client's business within each Retailer faster than the category and the Retailer themselves. You will be responsible for creating and sustaining Client satisfaction by assisting in the development of Annual Business Plans and owning Clients’ & CROSSMARK’s execution strategies with the Retailers they are assigned. Drive Client & CROSSMARK growth across Brands & Services through a comprehensive and deep knowledge of the Retailer’s operation and merchandising strategies and through unparalleled insight, effective fact-based selling, relationship management and execution.


Essential Duties and Responsibilities:

  • Own the development and maintenance of strong relationships with both Clients and Customers within a given geographic region, including a complete understanding of their annual goals and objectives.

  • Present targeted strategic Client plans to build effective and efficient brand promotion strategies and strengthen brand activation based on customer knowledge. Build CROSSMARK Service awareness within Retailer at multiple levels of Management.

  • Accountable for the execution of strategic plans for all Client’s brands to Retailers within the defined geography. Key areas include sales, share, distribution, promotion, pricing, merchandising and financial management, including CROSSMARK Services.

  • Responsible for ongoing Client & CROSSMARK communication, engaging in proactive, ongoing communications to provide status, opportunities, manage expectations and needs associated with achievement of Client’s & CROSSMARK’s Business plan.

  • Own the communication and transfer of knowledge about Customer changes and insights to drive understanding across relevant CROSSMARK positions, understanding the importance of being the “customer experts.”

  • Consistently and exclusively use Trade Pro as the business planning, communication and execution framework to drive consistency and efficiency internally, as well as visibility and intelligence to the Client and across positions internally with regard to Promotions and Trade Fund Management.

  • Assist Business Account Manager(s) and others in the development of targeted strategic Client plans to build effective and efficient brand promotion strategies and strengthen brand activation based on customer knowledge.

  • Sell additional CROSSMARK services to Retailers through understanding of the Retailer’s strategy, performance metrics, coupled with Customers’ needs to improve their In-Store effectiveness and competitive position in the market.

  • Provide direct input and assists in preparation for Client & Customer Business Reviews and where appropriate, participates in the presentation.

Additional Requirements:

  • Retailer knowledge and gaining the respect of the retailer

  • Understanding of our Client's & Retailer strategies

  • Clear understanding of Client expectations & annual Sales Objectives

  • Understanding & communicate insights that drives positive results & outcomes

  • Fact-Based Selling Skills

  • Trusted Advisors

Performance Metrics:

  • Trade Fund Management & execution of annual Sales Plan

  • New Item acceptances in accordance with client standards

  • Existing Client growth (targeted revenue $/sales volume)

  • Customer Development & selling CROSSMARK Service Solutions (NPS)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.


  • Education : Bachelor’s degree preferred or a minimum of 2 years ‘experience in the CPG industry preferred

  • Experience : Five to seven years of sales experience

  • Physical Demands : Ability to bring sample products to the account calls

  • Specific Skills : PC knowledge and skills in Word, Excel, email,PowerPoint and Microsoft Teams. Communication skills, including listening, presentations, written and verbal skills. Insights-based, consultative selling and negotiation skills; Intermediate Microsoft Office skills including Excel with pivot tables, Word, Outlook, PowerPoint

  • Specialized Knowledge, License, etc.: A valid driver’s license and vehicle required to complete sales calls

  • Working Conditions : Home Office and Field environment

  • Travel Requirements : Ability to travel within Canada for Customer, Client or Company meetings on an as needed basis.

Knowledge, Skills and Abilities:

  • Communication skills, including listening, presentations, written and verbal skills

  • Superior People Management Skills

  • Insights-based, consultative selling and negotiation skills

  • Intermediate Cat-Man knowledge, including but not limited to the “4 Ps”

  • Business acumen and intelligence, including market and industry trends

  • Good organizational and time management skills

  • Customer service orientation

  • Ongoing professionalism and ability to handle pressure

Crossmark is committed to providing accessible employment practices and welcomes applications from people with disabilities. If you require accommodation for a disability during any stage of the recruitment process, please let us know.

Posted Date 1 month ago (5/7/2021 3:25 PM)

Job ID 2021-176556

Job Location CA-AB-Calgary

Category Account Management/Client Services