Generates data-driven insights and leads client’s thinking in how to action/profit from those insights. The Analyst will be responsible for providing actionable analysis of internal and external data sources for our key national customers and be deeply involved in the sales planning process.


  • Conducts a broad range of strategic business planning including, but not limited to, category management, space management, product evaluation, promotion planning and evaluation, trade funds evaluation, and resource allocation

  • Analyze retailing and shopper/consumer behaviors, including building insights and data driven strategies, leveraging macro-economic, consumer, and retail insights leading clear implications and recommendations.

  • Identify, measure, and quantify our brands and competitors trends and opportunities. Includes creating and maintaining weekly/monthly reporting vehicles

  • Enhances business operations through development of consultative insights and presentations directed towards generating increased sales.

  • Manages the use and application of syndicated and non-syndicated data resources.

  • Strategically leverage analytical insights to further growth of category & identify merchandising growth opportunities

  • Understands CROSSMARK capabilities/processes and able to recommend insights-based actions that generate incremental revenue for CROSSMARK.

  • Develops and shares best practices (templates/analyses/methodologies)

  • Be recognized internally and externally as a thought leader in category management insights and trends.

  • Coordinate efforts with field Insights team to manage the completion of national client presentations and analyses

  • Analyze & present post-promotion analysis, quantifying impact to brand and category



  • 0-2 years’ experience in analyzing and interpreting data and delivering actionable insights with strategic thinking.

  • Relevant experience within the CPG Industry preferred

  • Experience working with sales and/or customer development including channel development, merchandising and trade relations preferred

  • Must have prior work experience in data analysis and systems and demonstrate a fundamental knowledge of the technology involved to operate these systems.

Computer Skills: Proficient in use of Microsoft Office (Outlook, Excel, PowerPoint) and market research data tools (Nielsen/IRI)

Specialized Skills:

  • Must possess excellent written and verbal communication skills - Must be able to effectively communicate with others

  • Ability to organize and manage multiple, time-sensitive projects.

  • Ability to work well in a team setting and with various levels within organization.

  • Ability to translate broad trends to specific implications

  • Experience working with sales and/or customer development including channel development, merchandising and trade relations preferred

  • Story telling with information; ability to look across the store not just analyze a category.

  • Knowledge of statistics and quantitative business analyses is a plus

Supervisory Responsibilities: None

Work environment: Office environment. Travel for the purposes of presentation may be required.

Language Skills: English is the primary language skill, however, bilingual skills may be required based on business necessity.

CROSSMARK is committed to providing accessible employment practices and welcomes applications from people with disabilities. If you require accommodation for a disability during any stage of the recruitment process, please let us know.

Req ID 2017-90231

Job Locations US-OH-Cincinnati

Posted Date 3/1/2018

Category Analytics/Insights