Job Information


# of Openings



The General Manager (GENMGR) leads the overall client relationship for assigned CROSSMARK corporate clients across all CROSSMARK service offerings. The GENMGR is responsible for client satisfaction and performance. The General Manager serves as the primary point of contact for Client Leadership, and works to influence and lead both internal and external stakeholders.


  • Develops and sustains deep relationships with CROSSMARK corporate clients, acts as the single point of contact for the corporate clients across CROSSMARK.

  • Responsible for forecasting and deliver of revenue targets

  • Protect all existing revenue while continuing to grow our client’s business by maximizing opportunities.

  • Proactively and ongoing advocates and influences operational excellence on behalf of the client within and across CROSSMARK through ongoing engagement and collaboration.

  • Understands CROSSMARK profitability and client performance across every area of the business and services provided; provides recommendations on resources, efficiencies, and champions efforts to improve profitability.

  • Develops capability and expansion based on ongoing client development, identifying potential areas of growth.

  • Uses data and analytics across sources to provide proactive consumer and business insights to clients as well to problem solve independently and creatively.

  • Develops and evolves current contracts through the creation of unique, innovative CROSSMARK solutions based on client needs, industry and market best practices, combined with the broad and deep understanding of CROSSMARK offerings.

  • Own CROSSMARK’s execution of national projects and client sales plans (and any problems that arise) to drive proactive client communication and satisfaction.

  • Attract, motivate, engage and retain talented individuals on their team. Develop internal talent, lead and champion efforts and methods to inspire and guide individuals toward higher levels of performance.

  • Performance Management/training of the Directors

  • Work with VPGM on expansion opportunities

  • Coordinate with Field where issues/opportunities exist

NOTE: This job description does not imply that the above functions are the only tasks that may be performed. Associates will be expected, if possible, to follow any other job-related instructions and perform any other job-related tasks as directed by management.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Education/Experience : Bachelor’s degree (B.A.) from a four year university or equivalent work experience; Five to eight years of client services, marketing and/or client development in Natural and Specialty.

Other Functions : Exceptionally strong collaboration skills; Comfortable at managing and negotiating through influence; Skilled communicator with strong presentation and interpersonal skills, knows when to listen and when to verbally respond, understands impact of non-verbal behavior; Leads with professional maturity across all situations; Strong business and financial acumen, including a sense of fiduciary responsibility; Good understanding of the industry, sales leadership and marketing; Independent problem solver and decision maker; Able to synthesize and appropriately leverage insights gained from data and analysis; Creative, innovative solution-selling and go-to-market approach that meet clients’ known and unknown needs; Synthesis of information and data from multiple sources to understand potential areas of client development; and data-driven decision making; Strong, ongoing management through influence across multiple stakeholders with contradictory demands; Strategic, progressive thinker that is always looking for competitive insights to expand capabilities; Excel, Power Point, working knowledge of Nielsen and syndicated data sources; Strong communication and people skills; Must possess collaboration and influencing skills; Ability to be a clear communicator, strategic thinker, and problem solver; Must have ability to effectively prioritize demands and follow through on commitments.

Performance Metrics : Targeted revenue (existing and new Business Development); Customer service (NPS).

Supervisory Responsibility : Director Headquarter Sales & Marketing; Dedicated Retail Team Lead

Working Conditions : Office & Field environment.

Travel Requirements : Varies, 25 - 40%.

Physical Demands : None.

Language Skills: English is the primary language skill; however, bilingual skills may be required based on business necessity.

CROSSMARK is committed to providing accessible employment practices and welcomes applications from people with disabilities. If you require accommodation for a disability during any stage of the recruitment process, please let us know.

Posted Date 2 months ago (11/24/2020 1:15 PM)

Req ID 2020-168748

Primary Work Location : Location US-TX-Dallas

Category Account Management/Client Services